more random thoughts on cellphone project

Last couple of months I have been working on using cellphone in media and business communication. Most of the people I put the idea to is going, "but is this going to work in Afghanistan?" which basically means I don't like what you are saying but I find no way to hand you a bunch of better refutations. I have met with senior staff in charge of private sector support initiatives and they are so clueless about their job that they can't offer anything substantiating and constructive.

However, market uncertainty is a valid concern; so far in building Afghanistan and its private sector the players had dodged it. Aid agencies and NGOs just like to give goats or dig wells or drainage for Afghans. You think more than cattle as an afghan and your sanity is questioned. They look at you as though you suffer concussion; I spent half an hour the other day to practice turning my saliva into foam. Not doing good yet but I don't think I need it if I could get people to take the project seriously.  I think one way I could do that is to do a market assessment. Nonetheless, I have a big concern, I am all for doing market assessment for a new brand of tea but when you are combining two sectors, i.e. market connection and cellphone then using classic market assessment methodology will not prove a thing and wrongly disprove ideas such as iBazar (I mentioned it in my previous post). Moreover, the perceived level of complexity required by iBazar sellers and buyers might also foster unfavorable response. iBazar do present new market channels but the response to such a new phenomena in business especially when it is brought by technology is negative. Six years ago when I was telling people to do radio they were mocking me. Not even a handful of Afghans believed it will work. They could never believe that radio could be done without gigantic infrastructure or content could be produced without president decree or advertisement could bring revenue or … etc.

In the process of pitching cellphone related project ideas some aspects of Afghanhood seem sharper than ever before; and how it is niggling into the newly created business cramp. We are brought up to be conformative to the social and individual regime imposed on us but at the same time we are dreadfully egoistic. The roots for the problem can be traced to our early childhood. Most fathers ignore, disrespect and beat their children from the age of only a few months old and then their mothers console them. Children grow to be suppressed on the one hand but overcomforted on the other by their own mothers. Mothers tightly grip to children because they have no man to show affection, husbands pay no heed to their feelings.

Most Afghans do not have an in-depth understanding of their surrounding but comprehend from a single dimension. They are not fun because they cannot get to change perspective and look from different perspectives because they fanatically cling to certain values of their existing paradigm. The egoist and conformative individual understand and perceive the world from his perspective. The past is about what he did and how he did it. The present is what he thinks. He gives monologues; shows little willingness to hear and evaluate new ideas; communication is confrontational. Things are changing in the last few years people get to learn the social skills to communicate with others easier and they develop curiosity or copy cut curiosity to make their character more attractive. They shine better and function more successfully but at the end their understanding of the issues change little to the initial doctrines inserted by the society. Below the surface of communication and social interaction they remain the same people. In the business world they are easier to deal with but you cannot put a lot of trust in them because they are no better than the ME, ME, ME guy. They are slicker and can pretend better which are phony qualities added to the initial ignorance. But there is something very important to know about socially easy conformists who don't act and function like the rest of their compatriots. There are actually people who have understanding of the realities or are sincere and truthful in their views and self recognition.

Trading and market information with cellphone

Market linkages are critical for creating a trading area for small entrepreneurs, shopkeepers, sellers and businesses in Afghanistan. In order to create market linkages sellers need to identify their potential customers. Identifying their customers and reaching them is the daunting challenge for micro entrepreneurs in Afghanistan. Reaching the customer requires marketing and infrastructure. Many micro entrepreneurs even cannot afford to set up a place to sell. Many roadside sellers would be better off if they could set up a delivery system but if they are off the street they lose the limited number of customers. Hundreds of foreign agencies hand out things like a sewing machines and a couple of weeks of training. That woman with the sewing machine will never be able to find customers. My latest preoccupation has been to create a structure for economic activities in the face insecurity, limited mobility and crushing poverty.

I am designing cellphone business, simple enough to be used by low literate Afghans. In this project, we will focus on using cell phones, especially via SMS/MMS, but also voice, to create a market place where sellers can send product information and buyers can search for the lowest price with a reasonable quality. After finding the proper product information with the seller's contact information, buyers and sellers can finish the transaction. iBazar will have a web interface too; having an online credit card to iBazar gateway. The project will pilot in Kabul for three months and expand to six regional cities within a year. the scheme below shows how it works.

I am seeking investors and funders for this project and quite rightly many asks if this thing is actually going to work. The key effect on the will to invest is conditioned by factors namely; market demand conditions and market maturity. It will make it easier to invest in my proposal if demand and market uncertainties are low. There is a benefit for investing in- what I call- iBazar at this stage when market demand condition is almost impossible to determine or will cost as much as setting up the project. Investing in a market of uncertainty and demand indication will enable iBazar to enjoy economies of scale and scope in long run to maintain the profitability. iBazar as an early entrant will be well established in the market.

Demand uncertainty is predominantly exogenous because it is widely assumed that consumers' lack precedence for such a service therefore low confidence in attempting to use it, this is a valid point and has been tackled well in our marketing plan under outcome number three.

When we are talking about whether Afghan market is ready for iBazar we are inevitably asking the question of what is the level of certainty in the mobile market. mobile phones have been around for six years now, some 9 million Afghans are using them. To turn iBazar into a success we target a substantial number who are well informed and aware about features of cellphones and relative benefits; plus our marketing is designed to engage cellphone users which we find the best way to inform.

Demand uncertainty is not going to result in failure for iBazar because that is only certain in monopolistic cellphone market competition; Afghanistan has at least five large telecommunication operators with a very healthy and vibrant competition.

Another factor which reduces iBazar demand uncertainty is price. There is no initial cost for iBazar customer to start participation. They will not buy new devices or medium to connect but use handsets which are multi-functional device and already owned. The cost of use is low too. At the initial stage the eMobilizer (both voice and text) will be toll free to facilitate network diffusion.

Mobile phones are often used not only for work –essential communication tool - but also for entertainment and pleasure… missed call is a good example. It is probably one of the single acts which could have various different meanings. It means how are you? It means let's take a walk or... missed call which is the most basic feature of cellphone have been turned into something very useful and recreational.

perceived playfulness plays a significant role in the developing the intention to use as well as the attitude toward iBazar. iBazar is a simple platform which could be used to mean many different things. Additionally, system quality is inherently relevant to the model, many people will become reluctant to use iBazar if they experience frequent delay in response, frequent disconnection, lack of access, errors and poor security. The recognition of this point means system quality will be given enough attention.

A core question when assessing user attitude formation is why would an Afghan use iBazar? not from commerce or communication viewpoint but merely attitude.

Utilization of mobile products and services holds a far greater meaning than simply the purchasing of mobile handsets, sending message to Afghan Star, calling friends, buying ringing tones, flashy light and etc. Indeed, the consumption of mobile services is to a greater degree seen as a means of self expression, individual identity-formation, creativity, or even art. Using mobile technology, consumers express their identity by personalising the appliance itself through design, size, ringtones, logos and screensavers; as well as the actual use of the various available mobile voice and text products and services.

SMS messaging is by far the most popular mobile data service both domestically and worldwide. In 2008 more than 140 billion SMS messages were sent world-wide, demonstrating the service as an ideal subject in the examination of mobile data consumption meanings. As with asynchronous text-based such as traditional email services, SMS messaging is valued because it allows users time to select, craft and edit the personality they present. Studies have shown that consumers develop new and deeper relationships through the use of SMS messaging.

Overall, the identity-building aspect of mobile use is the most revealing aspect of the technology's effect on consumer behavior. Studies reveal that many view their mobile devices as essential elements of the intimate, personal space, having integrated them as part of their own identity. Through the use of SMS messaging, consumers can construct their own virtual identity, free from the physical restraints of everyday life. Afghans, in general, are industrious people. Working hard to make a better living for their family which is a source of pride and pride is a central value of Afghanness. Afghans are diligent when no monerary reward is expected to help out friends or a common fellow. Diligence is encouraged and laziness is frowned on strictly. Hard work is a quality of good person. Creating an arena for business combines a key element of daily life with working class and entrepreneurial self expression.

Another important issue is when the venture is going to be actually start making money. Enterprises that are resolving strategic market chain bottlenecks are very lucrative. There are great profits to reap at various segments of supplying market chain connection. Certain aspect of market chain connections, such as market information and communication, are hard to monotise. This is perhaps the second biggest contributor, after lack of physical infrastructure, for fragmented markets and loss of millions in Afghanistan.

Should iBazar be charging buyers or/and sellers? The premise is simple: iBazar charge for the right to post product on the eMobiliser and for make asynchronous searches with an off-line cellphone possible. Product posting creates disproportionate amount of value for buyer and sellers in comparison to iBazar. For instance, let's evaluate agribusiness sellers. Farmers are only growing a small quantity of seasonal crops, such as onion or watermelon; enough for the family consumption and to sell at local Bazaar or a whole buyer but it is never large enough to cause major losses if it is not sold. Agriculture in Afghanistan is flactuating; at certain season there is plenty of onion but for almost 10 months the price goes up to 400% higher. At the season the farmer can not sell to enough people who can conserve or consume at large quanitity either at household level or business; due to lack of market connection. The onion farmer can benefit tremendously from iBazar. the basic law of capitalism compel to ask how will iBazar benefit.

It is pivotal quesiton: should iBazar open-platform orchestrators get compensated for adding value to user entreupreners? And would monetary incentive systems spur more value creation or possibly taint the dynamics that have made participatory communities, say ebay, google, paypal and hundreds of others, successful.

This seems like a simple question but to answer I look at successful participatory platforms; specifically at those which like our proposed idea match buyers to the sellers and vice versa such as gumtree, craiglist and many smaller ones. These companies have long been in the business to establish successful ecosystems.

I also want to say there are systems of value other than, or in addition to, money, that are very important to people but espicially Afghans: connecting with other people and markets (espicially for women and other marginalised groups), creating a business identity, not least, garnering other people's attention. iBazar –indeed Afghanistan- would be a much poorer place without the collective generosity of its contributors. The culture of generosity is the very backbone of the iBazar.

i expect to profit from iBazar, and profit handsomely if we can. We emphasize the need to build the largest network possible first, and it has been proven that the profits will soon follow. It sounds a little like dot-com logic, but the difference is that iBazar provide an envrionment for experimentation, and then seize on the things that users find valuable. The key to this is openness. Put profits first, and we will cripple the network we are building.

iBazar as a market chain connection and cellphone enterprise will be built openly and as big and as fast as possible; this will ultimatly put us in the best position to figure out where the real economic value is. Google built the world's most popular and useful search engine, and eventually became an ad company. Skype built a free phone service, and eventually sold it to eBay. Craiglist built a free classified –ads community, and is turning a healthy profit – while killing tradational publishers – with its comparatively low-cost job ads. The main reason for thoroughly piloting the project is to assess cash-flow and revenue generation forecasts, tested wherever possible upon the market and take into account each of the revenue streams.

Three key points stand out from my business model. First, all applications of a new technology go through an evolutionary process in which a period of early experimentation gives way to shakeouts, and then the truly viable business models emerge. Second, radical decentralization and openness create tricky environments in which to build genuinely viable business models – success lies in "closing up" the right parameters and monetary rewarding without destroying the characteristics of the system that make it innovative. Third, iBazar will only remain viable for as long as all the stakeholders are adequately and appropriately compensated for their contributions – we are not offering free ride forever.

Fired for suggesting lunch improvments

I used to work as a media and communication consultant for IRD, SPR project, a major USAID contractor building 400 million dollars worth of roads in southern and eastern Afghanistan. My contract was terminated on the 23rd June by the Chief of Party, Frederick Chace, for allegedly ‘accusing IRD of separation of classes’. here you can see the termination letter http://docs.google.com/fileview?id=F.e11fd414-7ef6-4b8c-807d-12e47233de91. The termination letter is a false accusation and I was wrongly terminated. I did not protest against the treatment of Afghans or the privileges of expatriate staff. The day before my termination (June22) I complained about the poor quality of office lunch but what I then thought important was some suggestions about improving lunch environment and space. My suggestion was in response to an email which offered special food only for expatriates. This is the email.
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From: Leonard Fexton Chitekwe

Sent: 22 June 2009 07:45

To: International; National Staff

Subject: July 4th


All,
July 4th is America’s Independence Day holiday. This is a public holiday for ALL staff. SPR offices in Kabul and Kandahar will be closed for business on this day.
A special meal for expats is being arranged and if you have ideas contact Johan Venter. Details will follow later.
Leonard


Leonard Chitekwe-Mwale
Senior Director of Finance and Administration
SPR_SEA Program
International Relief and Development, Inc (IRD)
Kabul, Afghanistan
Ph: +93 (0) 796 110 003
E-mail: lchitekwe@ird-spr.org
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I found this email quite disturbing. We are celebrating American national holiday in Afghanistan, but Afghans are not welcomed to fully celebrate the occasion. Special meal is only offered for expatriates. This resembles very much the colonial ages; rules and regulations are placed to compel locals to observe the dominant nation’s culture but they are not fully welcomed.
I am a fan of American culture and I think many IRD Afghan employees would enjoy American cultural occasions. Both Afghan and expatriates celebrating Afghan and American cultural occasions together could bridge the current distrust. Afghans generally are hospitable and welcoming to share happy occasion; although, I can not ask Leonard or IRD in general to invite me and Afghans to 4th of July special meal; but I think the email was ungenerous at best and rude, especially when it was addressed to both Afghans and expatriates.

I thought an invitation to a single occasion, particularly when it could be more special to expatriates than Afghans, could not make a difference in perceptions. I wanted to make a suggestion with longer term effect on attitudes. I suggested that Afghans and expatriates eating lunch together would be effective in improving relationships.
in response to leonard I sent this:
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From: Sanjar Qiam

Sent: 22 June 2009 09:07

To: Leonard Fexton Chitekwe; Johan Venter

Subject: lunch
Dear both,
It is great that you are celebrating 4th of July; it is a great cultural exchange for Afghans and third country nationals.
I had a suggestion on a separate issue – lunch. I have been in IRD but I have rarely been to lunch; the quality of food, service and environment is poor and in some ways degrading. The food is served in basement packed with hundreds of IRD staff, white plastic chairs and tables and flies. The food is poorly cooked; most often super greasy. It is only one course and one item.
Segregation of Afghans is unpleasant. Working for Afghans and segregation – a system based on phobia - doesn’t go hand in hand; this raises questions about motives of IRD management.
My suggestion is to mix Afghans and foreigners lunch. Obviously, that would mean foreigners would lose some privileges but that is for a good cause – improvement of afghans lunch. It won’t be possible to have lunch in one location so staff has to be divided between several buildings and food should be cooked in each building with different menu so people can have a choice.
Looking forward to changes,
Best,
Sanjar
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Frederick Chace IRD-SPR chief of party asked me to see him in his office at once. Nadir Abdullah, HR manager, and an IT officer were present too. Frederick Chace was very aggressive and rude; every other sentence contained the ‘F***’ word.
- ‘There is no difference between Afghans and expatriates in IRD. It is only in the narrow minds of people like you who make bigotry statements.’ Said Frederick.
- ‘what do you mean there is no difference? When I came to the gate of your building they wanted me to show my ID and they searched me thoroughly; when an expatiate is coming s/he is being escorted by a bodyguard and the door opens prior to his or her arrival. There is even special expatriate desk and there is afghan desk and it goes to many other little things. The system is through to segregate. This whole system of privileges places expatriate psychologically above equally qualified Afghan counterpart’ I said.
- ‘I was shot in my head by Taliban … but I came back… Expatriates leave everything they have and come to work in Afghanistan. They have a better life at home and they come to a very poor situation, this is not a privilege’ said chace. Frederick’s wife is the reporting manager while my departments’ manager appointed his wife as my direct supervisor. So they are not exactly leaving everything at home. Expatriates like Frederick are running IRD like their home.
- ‘Expatriates are paid several times more than equally qualified Afghans. In the last four months since I work in IRD I had no time off; my expatriate colleagues were paid at least two to three times for their holidays’ I said. here is IRD benefit package for expatriates http://docs.google.com/fileview?id=F.ab2b4c9a-5d29-4928-93ef-04886da60d2b . There are some 26 benefit packages; expatriates only receive 70% of their base salary in post differential and danger pay. The only thing I received as an Afghan was a salary and no paid leave let alone paying for holidays.
- ‘Expatriates have high expenses and they used to be paid better at home. Afghans are making 1000 – 1500 dollars a month. Nobody used to make this kind of money in this country… They don’t need that kind of money…’ said chace.
- ‘This is sick – Afghans don’t need money – this is the same thing told about the slaves – why do they need wages when they can have food and shelter. Everybody needs money but a sound social system allocates this scarce resource not based on our nationality and creed but by our excellence and hard work. Everybody should be paid based on their contribution and merits, not their nationality.’ I said.
- ‘expatriates are putting their lives at risk … and they are going to what is now home for some quite time and food… something narrow mind people don’t understand’
- ‘IRD only value the lives of expatriates, not Afghans. Foreigners are given half a dozen body guards and two armoured vehicles when travelling inside Kabul city and even more security when going to provinces. Afghans are constantly at risk. An Afghan colleague was made to resign because he had a family emergency and couldn’t travel to a province where he was provided no security. He was very concern about his safety and informed so his expatriate manager who asked him to resign if he is not prepared to go. When Afghans travel they take public transport. Yet, statistics shows Afghans are the victims than expatriates.’ I said. There have been at least three cases since I had worked in IRD where IRD staff or contractors were killed and they were all Afghans. In a couple of instances IRD-SPR concealed it from its funder USAID.
- ‘what statistics! I was shot in the head by Taliban… The person who you are talking about is an isolated case which I do not now about… IRD-SPR puts its staff, especially Afghans, safety at most importance.’ Said Frederick.

This conversation went on for an hour and then he told me he categorically can not accept such remarks and he has fired four employees before me for making such comments and he has to do the same with me. ‘I have to treat everybody the same’ he said. When I left his office with the IT and HR persons, both Afghans, were strangely quiet. Nadir walked around with his head hanging and said ‘I am sorry’. I said ‘don’t be. I don’t need this job; it is excruciating’. He said ‘not for that but for what he said and his attitude.’ But what can he do except being sorry along with thousands of other Afghans. They need their jobs and have to put up with people like Frederick.


I wonder if zero tolerance policy to suggestions about office lunch that challenges well trenched segregation policies could be considered discrimination.

hospitality

during a routine footpatrol a company of american troops reached an unknown Afghan village perceived hostile where they are taking position in preparation for possible attack. an Afghan man unaware of their frantic condition is bringing tea for a crouching troop while the other one in the background seems surprised.