SMS in Afghan media

SMS text messages are a natural part of local radio stations; SMS messages are inexpensive and easy-to-use and in recent years the mobile phones that are needed for sending and receiving them have become ubiquitous. In most stations SMS use is informal. Only tolo tv and a few other high profile stations make complex use of SMS. These are good examples of experiences of complex uses of SMS by afghan media but this cannot be duplicated in local media without external funding and technical support, even though the financial and technical resources required are minimal.

A local radio station, catering to a district of 50000 people receives on average 150 letters a day. these letters are general in origin and most of them are not being used by the radio station. The point here is, a culture of participation in local radio station already exist. Now the next step is to use technology in order to transfer letters into SMS. Once this takes place there are many other creative ways to build programmes with participatory themes. Technologies such as frontline SMS can be used to segregate incoming text and create programmes with real time polling and etc. As mobile phones become increasingly common, SMS messages are being used by community media in a variety of ways. At its simplest, announcers and journalists announce their phone numbers over the air and invite listeners to send messages with comments on the news, questions, greetings, song requests… Some of these are then used on-air.

Desktop software and web-based services allow stations to do more. However, local radio stations in Afghanistan don't know much about them, even though they offer a low-cost and relatively simple way of stimulating participation and interaction. There are various software and service packages available. Among them is FrontlineSMS, a programme that runs on a computer connected by a cable to an ordinary mobile phone. Unlike most other programs and services, FrontlineSMS does not require a connection to the internet – messages are composed, stored and processed on the computer and sent and received on the mobile. There are a variety of tools available with different capabilities and pricing. Basic services useful for community media include:

1. Broadcast messages to dozens or even thousands of mobiles advising them of a special programme or an important community activity
   
2. Keyword response – when a listener sends the letter "A" the station replies with a text message listing activities while "B" is answered with current headlines and "C" is answered with the weather forcast.
   
3. Encourage the public to take part in content production for instance send news, views and reports.
   

We have just entered into an agreement with three of the largest telcos where they provide us a premium number with toll free feature; this means that stations can generate feedback via mobiles without the listeners having to pay even the cost of SMS message. The cost of the SMS can be a barrier to some; by removing it we can have a larger poll of participation in the radio station.

I am trying to incorporate SMS polling into local radio programming. This feature is particularly useful for getting the public talk about large political issues. The upcoming parliamentary elections represent us with a good opportunity to use SMS feature in local media. We are planning to use SMS to poll listeners on a number of questions. We can do a program around question; the same question will be put to a panel of guests in the studio and to audience to respond via SMS. The questions are designed to provoke debate about democracy rather than to measure public opinion. Examples included: "Have politicians done enough to fight corruption and mismanagement of public resources?", "Do you think special seats should be created for women in parliament?", "Does party politics foster national unity?" and "Do you feel your vote has the power to make a difference?". I think they did the same thing in Kenya; and they had a website where they posted the results. We can do a similar website too; http://mfoa.africanews.com/site/page/sms_campaign

FSMS can also be used to create a network of citizen journalists for a website or radio station. This is particularly useful to do in a place like Kabul where you have a sway of folks interested for instance journalists students; they can get some training which is useful and some hands on journalistic experiences. They can send their news and views via SMS messages. A selection of the messages will be published /aired while others will be redistributed via SMS to community members. It is quite difficult to fit the news into the 160 characters that an SMS message can have, but there are ways to overcome the problem.

Similarly a radio station can use SMS to encourage audiences and the general public to send breaking news. it can also be used for specific campaigns for instance people report police corruption.