The most common trap that developmental outreach campaigns run afoul

It is "Professionalism"! let me explain.

Development Organisations, such as INGOs and UN branches as well as government aid agencies, focus the efforts of public relation on producing what they have termed success stories. This misses the simple notion that you ought to build bridges of truthfulness and sincerity. That dreaded term, the public relation, is quite often a way to allocate resources for efforts that responds to expectations while the real object of outreach is to build trustful relation with target audience based on honesty. I am not arguing that we should set out to achieving objective honesty. far from it I believe that is not achievable in development work without the accountability that can only be assumed by democratic national government. I am arguing for intentional honesty, the aim of which is to bridge the divide between beneficiary expectation and development effort. There is overwhelming evidence that shows people are more likely to engage in efforts in the community when the effort speaks to them and when it faces similar obstacles and problems as they do.

We have all heard so many times that we have to approach this issue formally and in a professional manner. This disguise conceals lack of information and understanding but portrays someone who sounds knowledgeable. The most important element of “Public Relation” in my view is for media professionals to understand the issue first before setting out on a media campaign. The notion to summon a professional self is misguided and undermines the most efficient mechanism they have at their disposal which is relating the issue to their own experience and life. We understand the world through personal experience and no pseudoscientific media campaign comes close enough to a good substitute. I often wonder if professionals approach all issues in this manner. Can you imagine these people going home and talking with their children “children tonight for dinner and entertainment we are having a workshop, where we intend to reinforce our family values, create an environment where our sisters feel safe. The way we are going to do is by drawing. Lets draw pictures of how we see our family. What’s that Ivan, do you want some milk, that is great, go ahead and draw some milk. As a matter of fact lets all draw a supper for us. Then we sit and think about how we would eat it. Did you all like your supper?”

Much of the work about media outreach in the development context is generated by expatriates who work and live in far and wild places for a year or two where they live in a bubble inside which they enjoy amenities not available to locals. This means they don’t get to have the authentic experience of life but yet they are considered experts by fiat of just in the geographical location. expatriate professional does not understand the underpinnings and their experience is mostly literal. Much like my experience the other day in the pub. I ordered a beer and the waitress said “do you want anything else, love” and I said “oh! we're doing that, you look exquisite and nice but I am married” she looked stunned and had no idea what I was talking about, you can't even order a beer if you take people literally. I later found out that love in British doesn’t mean what I thought it meant. It’s a way of insulting people who are not doing as good as they think they are. I learned this after I picked tennis for awhile, if its 30 love then it’s not good.

Development agencies are like corporations from the  80s they have not benefited at all from the astonishing headways in the field of psychology that explains human behaviour and creativity. A more effective way of engaging the populous through media effort is by understanding how local staff relate to the organisation and how the beneficiaries value development issues. With the invent of digital media and recent advances in social media and telephony this is easier than ever before. 

Against the pedant retailer of good

*Bad is better than good* not because of it's nature but because it still has a right to be good. 
Bad has parts of or more integrity, Good often arrives through the Evil Avenue but bad is always at his own expense. 
"what is wrong for one is bad for another," exhorted the degenerate. Easy. It's just for laughs. One should not be too much in the right if one wishes to have the laughers on one's own side; a grain of wrong pertains even to good taste.

Is the far right in Europe a matter of concern?

The European response to the financial crisis has produced a conglomerate of far right parties across Europe that makes the Tea Party look like a benign movement. The far right has wielded great power over European society and is on the way to rise, the example of which is the far-right Front National victory in the local by-elections in the town of Brignoles in southern France. The European Parliamentary elections is set to take place in May 2014 and you don't have to be a genius to expect a big boost for the right-wing populism.

The far right parties such as the FPÖ in Austria, UKIP in the UK, Golden Dome in Greece, FN in France and also to a certain extent 'Alternative für Deutschland' can reach behind their traditional base of disenfranchised white groups into traditionally labour and conservative working and middle class. The reason is that they have become more flexible, overcome a certain cultural guilelessness, and is making use of modern media and methods. While parties in the centre lack clear ideology and appeal to the general public.

The implementation of far right programmes in any Euro zone country will bring about a collapse in the value of the currency, a huge increase in the debt burden and higher import prices. At the same time stopping immigration would destroy numerous industries and services. In order to be effective, both policies presuppose sealing off borders, which would immediately lead to a higher rate of departures, an end to exports, a rise in the cost of living and an explosion in unemployment levels. The repercussion from the economic shock will push these countries toward further national socialism and undermine democracy.

There are two things that can change the far right momentum, the first is the political centre through heroic leadership should bring daring reforms that would cut the budget deficit, stimulate the economy and over the long term cut the national debt to restore market confidence in the financial management of the state. None of this is happening and on the contrary a less responsible fiscal policy under the auspices of national socialism is implement in Europe, link. The second point is directly linked to the first, the political centre can only hash out the lethargy of the far right in a thoroughgoing debate if they do not resort to the strategies common to them. They must forswear deals with the far right, or trying to outbid it with populist gestures. This would merely legitimise the far right. They must be honest about the challenges facing Europe, and the need to embrace globalisation. Their failure to do so is one of the reasons there is so little faith in their leadership.

The ailing of Europe is the policy of accommodation, a perennial reliance solely on innate moderation. There is no virtue in moderation, virtue is in robustness of ideas. The mainstream parties in order to maintain the status quo through moderation has maintained an unsustainable welfare state, a dogmatic idea of European Union, dysfunctional immigration policy and unwillingness to bring radical changes to the declining institutions of the state. Unless they bring key changes in these areas the far right will not be stopped. 

Mother Language

I want to say schiffahrtselektrizit which is German for seclusion because of language and depressed as a result is Rechtsschutzve, or it should be. I find it ironic that English is a more effective language of communication with my barber who is from Iran (structurally the same mother language). lack of literacy and connections have resulted in fragmentation of Farsi to the extent  that dialects have become so distinct that even regions within the same national border has features that are unique. The Dari I speak is only a practical spoken language with a small group of population, written language too is hermetic and insular. I just did a research and found out that the total number of internet pages and the total number of commercial content (hardcopies of instruction, guide, manual …) in Persian, *a* language of 120 million people, is fewer than Estonian, *the* language of less than 2 million people. It’s reclusive and lonely if your language is Dari and Pashto; when you think about it like that you come to realise the value of mother language and its importance for nurturing confidence and purpose.